Monthly Archives: September 2015

“Sell” is NOT a four-letter word

Many, if not all startup founders, tend to assume that their products will sell by itself. They believe that what they’re creating is the next best thing and readily assume that users/customers (or paying users) will be lining up for it. Just build it and they will come ? Don’t get me wrong, I’m not criticizing the enthusiasm and/or confidence of the startup founder but I want to point out that reality is… Read Article →